Difference between revisions of "Acxiom Corporation"
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====Company History==== | ====Company History==== | ||
| − | The company owes its origins to [[Ward Bus Company]] owner [[Charles Ward]]. Ward founded [[Demographics Inc.]] in 1969 to meet the needs of local | + | The company owes its origins to [[Ward Bus Company]] owner [[Charles Ward]]. Ward founded [[Demographics Inc.]] in 1969 to meet the needs of local Democrats who wanted to create mailing lists competitive with their rival Republicans. The company soon expanded to cover other data processing needs. One client was the bus company itself. The company originally occupied a 6,000 square foot building housing a computer and press. Ward divested himself of Demographics in 1975 in the midst of hard times. [[Charles D. Morgan]], a manager of the company since 1972, became the new president and CEO. Revenue by the middle of the 1970s had increased to $1.2 million. The company entered the payroll processing business and handled billing for the local utility [[Conway Corp]]. |
==References== | ==References== | ||
Revision as of 16:49, 18 May 2009
The Acxiom Corporation is a high tech company headquartered in Little Rock and Conway, Arkansas.
It was founded 1969 in Conway. Starting out as a small business, Acxiom ever since expanded its territory and obtained global success. It is now worldwide represented in 12 countries. The principle of Acxiom is to help other companies to maximize their success. It focuses on increasing and improving client- company relations and strengthening their ties. The web presentation states that they "help companies increase revenue, reduce costs, lower risk and improve profits." The company's range of tools is very wide and reaches from products and services to fully planned solutions, all specialized in data management. Businesses profit from Acxiom’s huge amount of data in the information management or business intelligence sector, and learn how to analyze and communicate as well as how to please their customer's wishes.
As Acxiom furnishes companies instead of private people it is still a company that is overall unknown to the bigger masses. Still, the company must be count to the most successful companies originated in Arkansas (see Wal Mart, Tyson, etc) and has experienced an immense growth in the past decades.
Acxiom's twelve-story headquarters at 1 Information Way in downtown Little Rock is only three blocks from President Clinton Avenue. During the Clinton Library dedication in November 2004 Acxiom employees were warned to refrain from bringing deer hunting rifles to work with them because the Acxiom River Market Tower overlooked the presidential library site. November is prime deer hunting season in Arkansas.
Company History
The company owes its origins to Ward Bus Company owner Charles Ward. Ward founded Demographics Inc. in 1969 to meet the needs of local Democrats who wanted to create mailing lists competitive with their rival Republicans. The company soon expanded to cover other data processing needs. One client was the bus company itself. The company originally occupied a 6,000 square foot building housing a computer and press. Ward divested himself of Demographics in 1975 in the midst of hard times. Charles D. Morgan, a manager of the company since 1972, became the new president and CEO. Revenue by the middle of the 1970s had increased to $1.2 million. The company entered the payroll processing business and handled billing for the local utility Conway Corp.
