Cruisin' in the Rock
Cruisin' in the Rock is a monthly automotive cruise-in managed by the Little Rock Convention and Visitors Bureau. It is also endorsed by Little Rock’s Department of Parks and Recreation. Classic cars, trucks, and motorcycles are on display in the River Market pavilions and at Riverfront Park once each month from April to November. Once a month, members gather to celebrate their classic cars, muscle cars, street rods, trucks, and motorcycles.
October is an especially important month, with the annual Big Cruisefest, a three-day affair that draws cars from around the United States. Numerous vendors and sponsors help draw tourists. The auto magazines Cruisin’ Style, Thunder Roads, and Street Trucks will be on site to document the action. The festival includes activities for the whole family, such as door prizes, children’s games, and an adult tricycle race. Auto awards given include, but are not limited to: Best Paint, Best Engine, Best Truck, Best Motorcycle, Best Neon, and Best Flame Thrower. Even the Arkansas governor and the mayors of Little Rock and North Little Rock present their own awards.
Cruisin' in the Rock also sponsors numerous other events, such as antique car shows, swap meets, auctions, and concerts. Many of the event proceeds go to charitable causes. Group members go to many car shows around Arkansas and the surrounding states; affiliated shows include those located in Jonesboro, Hot Springs, Texarkana, and Ft. Smith.