Little Rock Unlimited Progress

Little Rock Unlimited Progress (known colloquially as "Little Rock Up") is a former local association of downtown boosters and civic organizers. Little Rock Unlimited Progress had been formed from the merger of two predecessor groups - the Urban Progress Association and Downtown Little Rock Unlimited - in April 1970 to revive the prospects of downtown retailers. The group inherited the spirit of two prior failed downtown revitalization campaigns known as the Main Street 1969 plan, established in 1957, and the 1960s Capitol Place plan. Capitol Place involved an underground plaza and parking ramp at the corner of Main Street and Capitol Avenue. The plan never materialized. The group was succeeded by a coalition of public and private groups called the Little Rock Downtown Partnership.

Executive Directors of Little Rock UP

• Jimmy Moses
• Bob Joblin
• Sterling Cockrill

References

• Kyle Brazzel, "James A. Moses: Success Finally Came Downtown for Jimmy," Arkansas Democrat-Gazette, October 21, 2001.
• Little Rock Unlimited Progress, Inc., A Plan of Action for Downtown Little Rock: Metrocentre (Little Rock, AR: Little Rock Unlimited Progress, Inc., n.d.).
• Bob Sallee, "Decrying Downtown's Demise," Arkansas Democrat-Gazette, June 17, 1997.