The New Theater once occupied frontage at 112-114 Main Street in downtown Little Rock. The New Theater opened in the 1930s and closed around 1964. The 886-seat theater gained a reputation for showing racy films. The theater was owned by Rowley United.
- Mike Trimble, "Biggest Project Includes Leveling of Entire Block," Arkansas Gazette, March 21, 1968.
- Mike Trimble, "30 Years Create Downtown Differences," Arkansas Gazette, May 2, 1982.