Metrocentre Mall is a former downtown Little Rock pedestrian mall. The Metrocentre Mall project involved closing Main Street between Third and Seventh streets and Capitol Avenue from Scott to Louisiana streets. Beginning in March 1977 construction crews laid bricks on the pavement, planted willow oaks and crape myrtles, and constructed a large fountain at the corner of Third and Main at a cost of $4.5 million dollars. The project was paid for by local property owners organized into what was known as the Metrocentre Improvement District No. 1.
By the late 1980s it was clear that Metrocentre Mall was not working. Developer John Flake of Flake & Company was the first to call, in 1986, for rehabilitating the street to accommodate cars again. Except for one block on Capitol from Main to Louisiana, all the streets were reopened to auto traffic in 1990 at a cost of more than $1.5 million dollars. Nine years later the block-long pedestrian mall on Capitol disappeared as well. Longtime Metrocentre executive director Sterling Cockrill Jr. noted that the plan failed as "newcomers constructed around the pedestrian mall but not on it. They didn't want to be where cars couldn't get to them."