Little Rock Unlimited Progress

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Little Rock Unlimited Progress (known colloquially as "Little Rock Up") is a former local association of downtown boosters and civic organizers. Little Rock Unlimited Progress had been formed from the merger of two predecessor groups - the Urban Progress Association and Downtown Little Rock Unlimited - in April 1970 to revive the prospects of downtown retailers. The group inherited the spirit of two prior failed downtown revitalization campaigns known as Main Street 1969 plan, established in 1957, and the 1960s Capitol Place plan. Capitol Place involved an underground plaza and parking ramp at the corner of Main Street and Capitol Avenue. The plan never materialized.

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