Jimmy Moses

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James Alfred "Jimmy" Moses (born September 11, 1949) is founder of Moses Tucker Real Estate and a prominent Little Rock-area commercial developer and urban planner. Moses started the company which bears his name in 1984. His partner in the firm is Rett Tucker. Moses conceived the idea of a Little Rock River Market in the 1980s following a visit to the Pike Place Market in Seattle, Washington.

Early Life and Education

Moses hails from a pioneer Little Rock Jewish family. He attended Jefferson Elementary in the 1950s and graduated from Hall High School. In high school Moses worked at the family business, Moses Melody Shop, a music and electronics store located on Main Street in downtown Little Rock. Moses Melody Shop had been established by his grandfather Alfred Moses, but had by the 1960s passed into the hands of his father James Moses Sr. The competing music store at the time was called Madcats. In 1967, his senior year, Moses served as class president.

After high school, Moses attended the then-all male Washington and Lee University in Lexington, Virginia. Returning to Little Rock and Moses Melody Shop in 1971, Moses dedicated his spare time to a local association of downtown boosters and civic organizers known as Little Rock Unlimited Progress. Little Rock Unlimited Progress had been formed into 1970 to revive the prospects of downtown retailers. The group inherited the spirit of two prior failed downtown revitalization campaigns known as Main Street 1969 plan, established in 1957, and the 1960s Capitol Place plan. Moses had followed the Capitol Place plan closely in high school. Capitol Place involved an underground plaza and parking ramp at the corner of Main Street and Capitol Avenue. Remembered Moses later, "I was fascinated. I lived and died that." The plan never materialized.

While serving as executive director of Little Rock Unlimited Progress Moses dreamed of a fashionable pedestrian mall along Main Street that would bring energy and dollars to a downtown deflated by snarled parking and flight to the western suburbs.

Moses quickly tired of the day-to-day operations of his father's store. In November 1975 Moses remembers a conversation with his father in which he admitted: "Dad, I'm kind of sick of this." James Sr. was also tiring of the weight of daily affairs at the store and promptly sold Moses Melody Shop. In March 1976 Moses packed his wife, kids, and dog into the family Volvo station wagon to study urban and regional planning at the University of Florida at Gainsville. He later remembered thinking: "I was never coming back. I was pretty burned out on Little Rock. Downtown was clearly on a slide. The leadership was very thin. We didn't seem to have much vigor in making it a great place. And I was tormented by the fact that I couldn't make more of an impact."

Moses would later say that the decision to leave Little Rock marked a major "turning point" in his life, but he also quickly realized how much his hometown meant to him. "After four to six weeks, I realized something was missing. It was the Arkansas Gazette. So I called and said, 'Send it to me.' It was like an umbilical cord. I saw my roots were so deep and I was really passionate about Little Rock."

Moses continued to sell his idea of a Little Rock pedestrian mall as an engine of revitalization in his master's thesis completed in 1978 and entitled "Assessing the Impact of Central Business District Redevelopment Organizations on Downtown: A Case Study of Little Rock Unlimited Progress, Inc." That same year his idea for a pedestrian mall along Main Street was realized with the opening of the Metrocentre Mall.


Hodges, Vines, Fox and Associates (1978)

Downtown Little Rock Development Plan (1981)

AMR Architects (1982)

Little Rock Downtown Partnership (1984)

Moses Tucker (1984)

Main Street Market (1987)

Project 2000: Diamond Center (1991, 1993 failed)

Future-Little Rock (1993)

Metroplan Portland (May 1995)

River Project (1995)

River Market (July 1996)

Clinton Library (1997)

Condominium Development

Tuf-Nut Lofts (1999)

Arkansas Capital Commerce Center (2002)

First Security Center (2004)

300 Third Tower (2007)

River Market Tower (2009)


Recognition and Awards

References

  • Julian E. Barnes, "Jimmy Moses: The Man Has a Vision to Give Life to Downtown Little Rock, June 9, 1996.
  • Julian E. Barnes, "Jimmy Moses the Man with a Vision," Arkansas Democrat-Gazette, June 6, 1996.
  • Kyle Brazzel, "James A. Moses: Success Finally Came Downtown for Jimmy," Arkansas Democrat-Gazette, October 21, 2001.
  • JoBeth Briton, "Project 2000 and the Diamond: A City Wrestles with its Future," Arkansas Democrat-Gazette, July 1, 1991.
  • James A. Moses, "Assessing the Impact of Central Business District Redevelopment Organizations on Downtown: A Case Study of Little Rock Unlimited Progress, Inc.," M.A.U.R.P. thesis, University of Florida, 1978.

External links