The company owes its origins to Ward School Bus Manufacturing owner Charles Ward. Ward incorporated Demographics in 1969 to meet the needs of local Democrats who wanted to create mailing lists competitive with their rival Arkansas Republicans under the leadership of Winthrop Rockefeller. At this point it was largely a printing business, as the company occupied a 6,000 square-foot building housing an IBM 370/167 mainframe computer and press (near the present Smitty's Bar-B-Que on Harkrider Avenue. One client was the bus company itself. The company soon expanded to cover other data processing needs. In 1975 the company began using its lists in direct mail operations. It entered the payroll processing business and handled billing for the local utility Conway Corp. Its most reliable customer at the time was the Hot Springs, Arkansas, developer Diamondhead.