River Market Farmer's Market

The Farmer's Market pavilion at the River Market. Photo by Phil Frana.

The Farmer's Market at the Little Rock River Market opened on July 6, 1996, one day after the River Market proper. On that first Saturday so many cars jammed the avenue in front of the market that prominent downtown booster Johnnie Holcomb called River Market developer Jimmy Moses to tell him joyously that "[t]here are people everywhere."